Vanillaism

Case study

Vanillaism

A Bali-based eco-friendly business that helps farmers and communities thrive by providing 
a platform for sustainable, ethical organic vanilla production and trade.

An exercise was conducted to understand the user experience of the brand and develop a strategy which positioned the company for success.

Services: Branding & Identity Design, Messaging, UX and UI Design, Design and production of: Collaterals, merchandise and packaging.

An understanding of client’s passion and customer insight helped make tweaks to the vanillaism branding and identity by bringing in patriotism, ethical work ethos and an avenue to expand the farmer’s knowledge of vanilla farming.

This was reflected in the messaging, collaterals, merchandise and all packaging design which resulted in an improved user experience and farmer’s perceptions of the brand.

Logo Rationale

We have answered the client's concerns by showing patriotism and belonging to Bali using the iconic Mount Agung and the heart shape giving the farmers ethical work and expanding their knowledge in vanilla farming.