Branding
Relato Studio
An identity rooted in storytelling, guided by Polaris, the brightest star in the sky.
Case study
Relato Studio
Relato means a story or a narrative in Spanish and we believe the most important part of a brand is the story that connects it to people and their audience.
A Tale
A Tale is a fictitious or true narrative or story, especially one that is imaginatively recounted.
Focusing on the meaning of the word Relato (story, TALE &/or narration). The Northern Star – Polaris the brightest star in the sky is to represent the imagination of the audience when they’re told a story. Show a connection between history and modern days by using a modern san serif font for the brand name "Relato" to represent modern days and a legible serif font to represent history for Tagline and visa versa in brand communication.
Enthusiasm
Creativity/ Imagination
Positivity
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