Vanillaism is an Eco-friendly business, supporting farmers and communities by growing and selling organic, ethical vanilla pods and products in Bali and across Indonesia.
Brand > Marketing Strategy
Branding > Identity Design
Collateral Design > Production
Merchandise Design > Production
Packaging Design > Production
User Experience Design
User Interface Design
The main challenge was to gain the Client's trust after a disappointing experience they had with their previous branding. the second challenge was to convince the client to drop the conventional idea they had in mind to create a stronger brand positioning and awareness.
The cooperation and the passion of the client after a couple of meetings were remarkable and helped us to have a clear vision and understanding of the brand values and characteristics. Therefore, we reflected them on the Vanillaism branding and identity. We have answered the client's concerns by showing patriotism and belonging to Bali by using the iconic Mount Agung and the heart shape for giving the farmers ethical work and expanding their knowledge in vanilla farming.