Brand > Marketing Strategy
Branding > Identity Design
Collateral Design > Production
Merchandise Design > Production
Packaging Design > Production
User Experience Design
User Interface Design
Our challenge was to build a brand from scratch, starting with only a vision but no established name or positioning. The goal was to create a brand that would be centered around themes of ecology and spirituality, using various visual representations of Sacred or Cosmic Geometry, abstractly illustrating nature and promoting ecological awareness while inspiring and educating others.
Initially, the brand name was created for an online T-shirt website, gratefully the brand name was inspirational enough and helped to reposition the brand into three categories 1. Tinspira as a holding brand 2. Tinspira Clothing and 3. Tinspira Vegans.
Tinspira is an active brand in Colombia. Tinspira Clothing is continuing as an online store. Tinspira Vegans launched in early March 2020 and started to have a positive impact in the city of Santa Marta immediately with a promising future for the brand to grow nationally.
In Español, Tinspira or T’inspira, The T is pronounced as Té (Té inspira) which means "inspires you." In English, it is pronounced as Tee, resembling T-shirt, which refers to an Inspirational T-shirt. Our inspiration comes from the Golden Ratio and Cosmic Geometry.
To comprehend the brand's vision, we utilized the Golden Ratio to position the brand and design its visual identity and communication. The reason for choosing the Golden Ratio (Fibonacci Sequence) is due to its application in analyzing and measuring proportions in nature, art, and the universe.
The circular elements within the Golden Ratio symbolize inspiration, spiritual alignment, and ecological harmony.