Client

Relato Marketing Studio

Deliverables
Brand Strategy
Brand Position
Branding > Identity Design
Collateral Design > Production

Challenge

Relato undertook the responsibility of catering to its clients in the USA, operating from its base in Colombia. The primary objective faced by the team was to successfully position the Relato brand as a distinct and approachable marketing studio, distinct from the conventional and rigid approach associated with corporate or traditional marketing agencies. To achieve this, they set out to infuse the brand with a creative and dynamic spirit that would resonate deeply with their target audience.

The challenge involved various aspects of marketing and branding strategy. They needed to craft a comprehensive plan that not only highlighted the unique services and offerings Relato provided but also emphasized the flexibility and adaptability they brought to the table. It was vital to showcase how Relato's approach was different, engaging, and more in tune with the current trends and preferences of their clients.

Solution

We have carefully crafted a compelling visual representation that aptly conveys and aligns with the essence of Relato's brand culture and distinctive characteristics. This artistic manifestation serves as a powerful conduit, instilling a profound sense of comfort and unwavering trust in the hearts of their esteemed target clientele. As they engage with this meticulously designed presentation, they are immediately immersed in a world of professionalism and creativity, signifying that Relato is not just another run-of-the-mill marketing agency but a truly exceptional partner.

Within this captivating visual expression, every stroke, color, and design element has been thoughtfully chosen to resonate with the core values and aspirations of Relato's brand identity. Through its seamless blend of aesthetics and purpose, this representation embodies the essence of their brand, reflecting a harmonious marriage of creativity and expertise.